1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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Examples Sentences
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Recent Examples of watchword
Rehabilitation became the watchword of D.C.’s juvenile justice system.
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Armstrong Williams, Baltimore Sun, 3 Aug. 2024
Traceability is the watchword of the coming decade for fashion and the textile sector.
—Fairchild Studio, WWD, 24 June 2024
At a time when India was becoming a watchword for democratic backsliding, the election will begin to repair the damage that has been done under Modi to the country’s global reputation.
—Pratap Bhanu Mehta, Foreign Affairs, 14 June 2024
The story was especially controversial at a time when unity was a national watchword.
—Tom Stanton, Detroit Free Press, 12 Feb. 2024
See all Example Sentences for watchword 
Armstrong Williams, Baltimore Sun, 3 Aug. 2024
Traceability is the watchword of the coming decade for fashion and the textile sector.
—Fairchild Studio, WWD, 24 June 2024
At a time when India was becoming a watchword for democratic backsliding, the election will begin to repair the damage that has been done under Modi to the country’s global reputation.
—Pratap Bhanu Mehta, Foreign Affairs, 14 June 2024
The story was especially controversial at a time when unity was a national watchword.
—Tom Stanton, Detroit Free Press, 12 Feb. 2024
See all Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
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Get our free daily crossword puzzle, sudoku, word search and arcade games.Alyssa Bereznak, Los Angeles Times, 22 Nov. 2024
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From ‘no word for art’ to one of Indian Country’s biggest industries At the Heard Museum in Phoenix last March, artists unloaded beadwork and baskets, paintings, pottery and photography, jewelry, stone and wood sculptures, textiles and delicate works in glass.Debra Utacia Krol, The Arizona Republic, 22 Nov. 2024
Noun
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In Kelly’s bedroom, authorities found notebooks that had slogans that would appear on signs Kelly would later make, along with notes about where they would be located, the court filing said.Perry Vandell, The Arizona Republic, 5 Nov. 2024
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The group banded around the new slogan with a few more jokes, and some dramatic superhero music was used to score the new catchphrase.Luke Gentile, Washington Examiner - Political News and Conservative Analysis About Congress, the President, and the Federal Government, 1 Nov. 2024
Noun
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The Pride, meanwhile, look to cap off a banner year for the club that has seen ticket sales jump 112% over the last two seasons.Eric Jackson, Sportico.com, 22 Nov. 2024
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Users can’t easily access the cookie policy from the banner.Ian Cohen, Forbes, 22 Nov. 2024
Thesaurus Entries Near watchword
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 28 Nov. 2024.
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