as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Recent Examples of puffery
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
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Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
At worst, Cohen argued, the emoji was immaterial puffery.
—Rob Wile, NBC News, 31 July 2023
See all Example Sentences for puffery 
Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
At worst, Cohen argued, the emoji was immaterial puffery.
—Rob Wile, NBC News, 31 July 2023
See all Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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Of course, pre-album hype isn’t a complete explanation; Chromakopia ultimately lived up to the hype, ensuring that its consumption numbers didn’t dramatically taper off as the tracking week continued.Eric Renner Brown, Billboard, 5 Nov. 2024
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Star Wars hype was on a high following the success two years earlier of The Force Awakens which grossed $2.1 billion according to industry analyst Box Office Mojo.Caroline Reid, Forbes, 5 Nov. 2024
Noun
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But much publicity has been delightfully unplanned.Alex Ritman, Variety, 31 Oct. 2024
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He’s been supportive of our slate from the very beginning, all through marketing, distribution, publicity.Borys Kit, The Hollywood Reporter, 24 Oct. 2024
Noun
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Media advisory and advertising services revenue increased by 43%, attributed to higher renewal activity and media purchases from clients.Quartz Bot, Quartz, 14 Nov. 2024
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The suit alleges that the mega companies contributed to the plastics crisis by misleading consumers with advertising that praises the recyclability of single-use beverage bottles.Kristin Hostetter, Outside Online, 13 Nov. 2024
Noun
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She is prominently featured on zoo merchandise and has appeared in cosmetics, bakery and clothing advertisements.Mithil Aggarwal, NBC News, 14 Nov. 2024
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But issues started to arise for Schenke in June after Tippecanoe County Board of Elections officials requested him to appear at a June meeting to discuss a complaint regarding whether the political disclaimers for an advertisement on Schenke's motorhome were sufficiently obvious.Noe Padilla, The Indianapolis Star, 6 Nov. 2024
Thesaurus Entries Near puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 28 Nov. 2024.
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