1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Recent Examples of gimmick
This resulted in a string of odd gimmicks for Corbin, including Happy Corbin and a relationship with JBL.
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Marco Rubio, Newsweek, 2 Nov. 2024
All are gimmicks to lure in new targets for sports bettings scams.
—Meriem Mahdhi, WIRED, 1 Nov. 2024
Every great midnight movie-going event needs a gimmick, but this one-time engagement at the doomed Dreamland Theater has three.
—Alison Foreman, IndieWire, 25 Oct. 2024
With this revamp, which was revealed Tuesday, the company joins a wave of major platforms moving AI from an embellishment, gimmick or experiment to the very core of its shopping experience.
—Adriana Lee, WWD, 15 Oct. 2024
See all Example Sentences for gimmick 
Marco Rubio, Newsweek, 2 Nov. 2024
All are gimmicks to lure in new targets for sports bettings scams.
—Meriem Mahdhi, WIRED, 1 Nov. 2024
Every great midnight movie-going event needs a gimmick, but this one-time engagement at the doomed Dreamland Theater has three.
—Alison Foreman, IndieWire, 25 Oct. 2024
With this revamp, which was revealed Tuesday, the company joins a wave of major platforms moving AI from an embellishment, gimmick or experiment to the very core of its shopping experience.
—Adriana Lee, WWD, 15 Oct. 2024
See all Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
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Agatha had put Ralph under a spell, forcing him to play Wanda’s brother Pietro in her ruse to steal Wanda’s dark magic.Harrison Richlin, IndieWire, 19 Oct. 2024
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Speaking of which, does anyone understand why some elaborate ruse had to be pulled to get Andy’s SOID cube back?Dalton Ross, EW.com, 10 Oct. 2024
Noun
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Kodak Mobile Film Scanner Amazon 10 Kodak Mobile Film Scanner $35 Amazon $35 Nordstrom The family archivist will appreciate this handy little gadget, which scans old negatives and saves them straight to your giftee’s iPhone or Android.Jessica Kasparian, SELF, 5 Nov. 2024
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Last year the agency also launched a podcast called CISA Live, whose monthly episodes offer the same message alongside discussions of Chinese cyber threats and advice on what gadgets to buy as gifts for the holidays.Simon Shuster, TIME, 2 Nov. 2024
Noun
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While these larger-than-life inflatables often glide along without a hitch, every once in a while, something goes awry due to wind, rain, snow or even a pesky street sign.Kate Hogan, People.com, 27 Nov. 2024
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Hostin then helped Behar settle into her chair, as Goldberg maneuvered out of the predicament by distracting the cohosts with treats, as celebrity chef Bobby Flay made his way to the table with Thanksgiving snacks, and the show soldiered on without a hitch.EW.com, EW.com, 27 Nov. 2024
Noun
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Pietro La Greca Jr’s memoir Pesos: The Rise and Fall of a Border Family tells the story of an Italian immigrant and con man who ran Mexico’s biggest money laundering scheme during the worst economic period in the country’s history.Peter White, Deadline, 19 Nov. 2024
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In the 2000s, federal agents deduced that the company was a mere front for a complex money laundering scheme.Marc Griffin, VIBE.com, 18 Nov. 2024
Noun
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These tools ensure precise incisions and minimal scarring.Kyle J. Russell, USA TODAY, 28 Nov. 2024
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To help small businesses succeed, said Friedrich, Amazon offers a wide range of new and improved tools and services and creates programs to help increase their visibility among Amazon customers to drive their business growth.Alexandra Pastore, WWD, 27 Nov. 2024
Noun
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And now, Democrats warned, targeting nominees' résumés risks reinforcing the image that the party is unreceptive to the beliefs of everyday Americans about what ails the country.Tal Axelrod, ABC News, 22 Nov. 2024
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Amazon is at risk of falling further behind in the AI arms race compared to competitors like Microsoft and OpenAI.Mia Sato, The Verge, 22 Nov. 2024
Noun
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The Shopping Conspiracy, which is about tricks that companies use to keep us buying stuff all the time.Paul Tassi, Forbes, 21 Nov. 2024
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The trick was exploiting a Google invention called transformers to create astoundingly capable language models.Steven Levy, WIRED, 21 Nov. 2024
Noun
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However, choosing this route came with a myriad of pitfalls.Jason Fanelli, Rolling Stone, 5 Nov. 2024
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Both candidates have reasons to be optimistic, as well as potential pitfalls.Arpan Lobo, Detroit Free Press, 5 Nov. 2024
Thesaurus Entries Near gimmick
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 30 Nov. 2024.
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