How to Use ad server in a Sentence

ad server

noun
Definition of ad servernext
  • When a bid is won, a call is made to the buyers’ ad server to serve the ad into the ad slot.
    — Dr. Augustine Fou, Forbes, 10 May 2021
  • Each exchange then holds an auction, picks a winning bid, and returns it to the ad server.
    — Daniel Tenreiro, National Review, 8 June 2021
  • Take, for example, the process Google uses for its ad server.
    — Peter Bright, Ars Technica, 20 Oct. 2018
  • Publishers who use Google’s ad server and exchange to sell their ad space are able to plug into the fire hose of demand that comes from Google’s ad-buying tools.
    — Patience Haggin, WSJ, 29 Jan. 2023
  • Fledge is meant to let an advertiser use an ad server to upload its own first-party data, Google said.
    — Alexandra Bruell, WSJ, 16 Mar. 2021
  • The lifecycle of an ad trade flows through these three software components— the ad server, the exchanges, and the buying tools—and begins the moment a user visits a webpage.
    — Daniel Tenreiro, National Review, 8 June 2021
  • When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages.
    — Keach Hagey, WSJ, 22 Dec. 2020
  • There were a few rare instances where content returned from the ad server was never loaded on the page, possibly because of coding errors on the webpage.
    — Ruth Talbot, ProPublica, 29 Oct. 2022
  • Google did this only after being able to see what all its rivals had bid, due to its dominance of the publisher ad server market, the complaint alleges.
    — Keach Hagey, WSJ, 14 Jan. 2022
  • In the milliseconds between a user clicking on a link to a web page and the page’s ads loading, bids for available ad space are placed behind the scenes in marketplaces known as exchanges, with the winning bid passed to an ad server.
    — New York Times, 17 Jan. 2021
  • Publisher ad server: the tool that allows major website publishers to sell ads on their websites.
    — Ken Tran, USA TODAY, 24 Jan. 2023
  • The first was Google’s integration of its ad server, the leading tool for websites to put ad space up for sale, with its ad exchange, the industry’s largest digital ad marketplace.
    — Rob Copeland, WSJ, 5 Feb. 2020
  • Xandr has the full ad tech stack: an ad exchange and ad server in addition to its DSP, so Netflix can do direct deals or expand into programmatic when the time is right.
    — David Doty, Forbes, 10 Aug. 2022
  • As part of the lawsuit, the US government called for Google to be broken up and for the court to order the company to spin off at least its online advertising exchange and its ad server for publishers, if not more.
    — Brian Fung, CNN, 24 Jan. 2023
  • Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server.
    — Winston Cho, The Hollywood Reporter, 24 Jan. 2023
  • This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages.
    — Eric Tucker, Fortune, 24 Jan. 2023
  • Source: the company’s website On the other side of the business, publishers make ad space from their sites available on ad marketplaces through ad servers—a category where Google has at least 70% market share, according to industry sources.
    — Patience Haggin, WSJ, 17 June 2019
  • Podcasts are incorporated into that model but with a caveat: Premium users will still hear ads that podcast creators have included within their episodes through third-party ad servers or sponsorship messages that hosts read.
    — Ken Fowler, CNN, 20 Dec. 2019

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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