rebrand

verb

re·brand (ˌ)rē-ˈbrand

rebranded; rebranding; rebrands

: to change or update the brand or branding of (a product, service, etc.)

After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—

Madeline Purdue

Rebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—

Jeffrey Goldberg

broadly : to publicly refer to or describe (someone or something) in a new or different way

After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —

Eve Peyser

… recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —

Warren Hoge

rebranding noun

plural rebrandings

The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve. —

Peter J. Boyer

Examples of rebrand in a Sentence

Recent Examples on the Web

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Both stores will rebrand to reflect their commitment to becoming one unified entity. —

Allana Haynes, Baltimore Sun, 25 Nov. 2024 Anthony Breen, the CEO of Synergistic, a marketing agency in Cincinnati that works with Xavier, said the company, along with Xavier, has pledged to rebrand and redesign Cheatham's logo, mascot and wordmark. —

Kaycee Sloan, The Enquirer, 25 Nov. 2024 What the Rays will need to do is rebrand the Yankees’ team store, removing Yankees iconography, along with pictures and posters of current players. —

Chris Kirschner, The Athletic, 22 Nov. 2024 Throughout the Biden administration, American far-right extremists sought to rebrand themselves, uniting in newly popular culture wars including the fight against trans rights, all-age drag shows and the banning of books highlighting LGBTQ+ issues from schools. —

Will Carless, USA TODAY, 13 Nov. 2024 See all Example Sentences for rebrand