private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

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Comparably, private label products tend to be significantly cheaper and thus become more attractive to consumers when prices rapidly increase. —

Gurufocus, Forbes, 23 Oct. 2024 Another key to building the business has been the Elyse Walker private label, created in 2017, to offer elevated basics the retailer thought were missing in the market. —

Booth Moore, WWD, 9 Sep. 2024 Private Label and Exclusives Kmart was an early adopter of private label branding, which offered exclusives and filled voids in the merchandising while boosting margins and customer loyalty. —

David Moin, WWD, 21 Oct. 2024 Sam’s Club last week announced a Member’s Mark Thanksgiving meal, which feeds up to 10 people for under $100, made up of the warehouse club’s private label products and is delivered already cooked. —

Jordan Valinsky, CNN, 28 Oct. 2024 See all Example Sentences for private label