prelaunch
adjective
pre·launch
ˌprē-ˈlȯnch 
-ˈlänch
variants
or pre-launch
1
: in preparation for or preliminary to the launch of a spacecraft, missile, satellite, etc.
a prelaunch inspection
2
: in preparation for or preliminary to the launch of a new product, campaign, etc.
prelaunch testing of the software
In the motion picture industry, prelaunch advertising has been shown to increase stock prices and possibly create unrealistic expectations about a movie's performance …—
Amit Joshi and Dominique M. Hanssens
Amit Joshi and Dominique M. HanssensDictionary Entries Near prelaunch
Cite this Entry
“Prelaunch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prelaunch. Accessed 28 Nov. 2024.
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