allure

1 of 2

verb

al·​lure ə-ˈlu̇r How to pronounce allure (audio)
allured; alluring

transitive verb

: to entice by charm or attraction
… I had been fool enough to allow myself to be so quickly allured by her charms …Anthony Trollope
allurement noun

allure

2 of 2

noun

: power of attraction or fascination : charm
the allure of fame
rare books that hold a special allure for collectors
Choose the Right Synonym for allure

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence.

attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

charm implies the power of casting a spell over the person or thing affected and so compelling a response

charmed by their hospitality

, but it may, like captivate, suggest no more than evoking delight or admiration.

her performances captivated audiences

fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Verb
Brand previous tried to allure adult snackers The brand has recently aimed to allure adults through recent limited edition flavors. Anthony Robledo, USA TODAY, 23 Oct. 2024 In a directorial career defined by alluring strangeness, Guy Maddin’s new comedy is radical for being almost … normal. Marcela Valdes Nicholas Confessore Mark Binelli Lulu Garcia-Navarro Kwame Anthony Appiah Kwame Anthony Appiah Gabrielle Schwarz Yotam Ottolenghi Ross Barkan John Hodgman, New York Times, 18 Oct. 2024
Noun
The former can’t resist the allure of a tobacco and vaping tax, while the latter has fallen back in love with look, sensations and aesthetics of smoking. Hikmat Mohammed, WWD, 5 Nov. 2024 Oh, the glamorous yet effortless allure of the city of angels. Nicole Kliest, Vogue, 2 Nov. 2024 See all Example Sentences for allure 

Word History

Etymology

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

First Known Use

Verb

15th century, in the meaning defined above

Noun

1534, in the meaning defined above

Time Traveler
The first known use of allure was in the 15th century

Dictionary Entries Near allure

Cite this Entry

“Allure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/allure. Accessed 28 Nov. 2024.

Kids Definition

allure

1 of 2 verb
al·​lure ə-ˈlu̇(ə)r How to pronounce allure (audio)
allured; alluring
: to try to attract or influence by offering what seems to be a benefit or pleasure
allurement noun

allure

2 of 2 noun
: power of attraction : charm

More from Merriam-Webster on allure

Last Updated: - Updated example sentences
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