advert

1 of 2

verb

ad·​vert ad-ˈvərt How to pronounce advert (audio)
adverted; adverting; adverts

intransitive verb

1
: to turn the mind or attention
used with to
adverted to the speaker
2
: to call attention in the course of speaking or writing : make reference
used with to
adverted to foreign-language sources

advert

2 of 2

noun

ad·​vert ˈad-ˌvərt How to pronounce advert (audio)
chiefly British

Did you know?

You may be familiar with the noun advert, which is used, especially in British sources, as a shortened form of advertisement. That's one way to use advert, but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." Vertere is the ancestor of a number of words in English, including controversy, divert, invert, revert, and even versatile. In addition, we'd like to turn your attention to one particular vertere descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with advert.

Examples of advert in a Sentence

Verb when our hosts adverted to the lateness of the hour we took the hint, and prepared to leave Noun I saw your advert in the newspaper. busily perusing the job adverts in the Sunday Times
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Verb
Patients on these weight loss drugs are advised to boost their protein consumption in order to advert muscle loss. Christina Cheddar Berk, CNBC, 8 Sep. 2024 While the Village’s official range for the position is anywhere from $105,000 to $157,000, the Village is adverting a new hire’s annual salary at $137,000 for finance director and $3,000 for treasurer. Hank Beckman, Chicago Tribune, 14 June 2023
Noun
There’s no ambition for them being attached to an advert for underwear. Chris Willman, Variety, 23 Nov. 2024 Thus, people wanting to drive Tesla to reduce fossil fuel emissions might end up consuming more overall materials and not advert to using public transport. Saleem H. Ali, Forbes, 6 Nov. 2024 See all Example Sentences for advert 

Word History

Etymology

Verb

Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at worth entry 4

Noun

by shortening

First Known Use

Verb

15th century, in the meaning defined at sense 1

Noun

1814, in the meaning defined above

Time Traveler
The first known use of advert was in the 15th century

Podcast

Dictionary Entries Near advert

Cite this Entry

“Advert.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/advert. Accessed 1 Dec. 2024.

Kids Definition

advert

verb
ad·​vert
ad-ˈvərt
: to make a reference : refer

More from Merriam-Webster on advert

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!