as·tro·turf
ˈa-strə-ˌtərf 
-ˌstrō-
variants
or less commonly Astroturf
: falsely made to appear grassroots
an astroturf campaign/group
When successful, Astroturf efforts resemble actual community mobilization efforts. They create the impression that local people are engaged in the effort and doing the things that traditional community organizations do.—
John McNutt and Katherine Boland
John McNutt and Katherine BolandIf some big-time marketer fakes a grassroots meme, then you have an astroturf meme.—Paul McFedries
Paul McFedriesDictionary Entries Near Astroturf
Cite this Entry
“Astroturf.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/Astroturf. Accessed 30 Nov. 2024.
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